武汉船舶职业技术学院学报

近年来,面对全省高中生源不断下降的实际情况和各高校招生宣传手段的严峻挑战,高校之间生源争夺日益复杂和激烈,亟需对高校招生工作进行深入分析。高校在招生录取和报到过程中,积累了大量的时序性数据,通过大数据分析可以挖掘数据背后的规律,对学校招生宣传区域划分提供数据支撑。省内招生宣传区域的研究可从宏观上把握招生宣传重点区域,避免招生宣传盲目性和随机性而造成的招生宣传成本的浪费,提高高校招生宣传的精准性和有效性。

With the decreasing number of high school graduates in Hubei province,together with the fierce competition among colleges,great challenges have been brought for students enrollment work.In the process of students enrollment and registration,a lot of data have been accumulated.Through big data analysis,we can dig out the rules behind data,and provide data support for the division of college enrollment and propaganda area.Study on the data of Hubei province will help avoid the waste of enrollment and publicity costs caused by blindness and randomness of enrollment publicity,and improve the accuracy and effectiveness of students enrollment work in Hubei province.